Building a UK Presence for Tokyo College of Sushi & Washoku
Challenge
The newly established Sushi College faced significant challenges due to the absence of an internal marketing and business development team. This gap hindered their ability to grow sales, manage leads effectively, and build their brand in a new market.
Without a professional website optimised for user experience and lead capture, the college struggled to attract and retain prospective students. Additionally, the lack of a content marketing strategy, including newsletters and performance marketing initiatives, limited their reach and engagement with potential students.
Solution
We delivered a holistic strategy tailored to their needs:
Team Building: Established a marketing team to drive brand awareness and lead generation, and a business development team to focus on sales conversion and growth.
Website Lead Management Optimization: We developed a secure, user-friendly website with professional copywriting to effectively communicate the college's unique offerings. To enhance lead capture, we integrated HubSpot forms and implemented nurture campaigns via MailerLite.
Newsletter Marketing: Developed a targeted newsletter marketing strategy to nurture leads and maintain ongoing engagement with prospective students and partners.
Lead Management: Streamlined lead qualification processes, enabling seamless collaboration between marketing and business development teams to turn inquiries into paying customers.
PPC Advertising: Launched data-driven PPC campaigns to enhance visibility, drive website traffic, and attract high-quality leads.
Outcome
Enhanced Digital Presence: A cyber-secure, user-friendly website became the cornerstone of their online engagement strategy, showcasing their expertise in Japanese culinary arts.
Improved Lead Generation: Newsletter campaigns and PPC services drove significant growth in qualified leads.
Higher Conversion Rates: By aligning marketing and business development efforts, the college achieved a marked increase in turning leads into paying customers.
Sustainable Growth: With a clear strategy and scalable systems in place, the college established a strong foothold in the UK market, setting the foundation for long-term success.
Foundation for Digital Marketing Best Practices: We established a robust framework to kickstart Sushi College's online presence, enabling them to effectively measure site visitors, identify their sources, and assess the effectiveness of various campaigns. This foundation provided the college with valuable insights to inform ongoing and future marketing strategies.
Conclusion
Our strategic approach empowered Tokyo College of Sushi & Washoku to overcome market-entry challenges, build brand recognition, and achieve measurable growth in a competitive industry.
By combining innovative marketing strategies with effective business development, the college is now well-positioned as a leader in Japanese culinary education in the UK.
Execution
To establish itself in the competitive UK market, the college needed to:
Develop a professional website optimized for user experience (UX) and effective copywriting.
Optimised the site to capture inbound leads using HubSpot forms, complete with tracking to identify the specific campaigns that attracted prospective students.
Develop and launch a comprehensive newsletter marketing strategy from scratch, including a detailed content schedule, to effectively generate and nurture student leads through targeted campaigns.
Design marketing material assets for offline and online promotion across socials, website, newsletters and for event material.
Implement targeted Google ads campaigns to awareness and student leads.
Build a business development strategy to convert leads into paying customers and scale their operations.
