Pushkin Press: Amplifying Japanese Crime Fiction in the UK
The Project
Pushkin Press partnered with Nakama Digital to promote their captivating range of Japanese crime novels. Our mission was to expand awareness of their collection among UK audiences, connecting with fans of Japanese fiction and mystery enthusiasts.
Through a blend of content marketing, SEO, and social media strategies, we delivered a campaign that not only engaged existing readers but also attracted new audiences with a shared love for compelling narratives.
Content Marketing
Our writing team crafted engaging, SEO-optimized articles spotlighting Pushkin Press’s Japanese Crime Novel Range. These pieces were designed to resonate with fans of Haruki Murakami, Japanese fiction, and murder mystery "whodunnit" genres, driving interest and curiosity among a highly targeted audience.
SEO Services
We implemented SEO strategies to drive traffic to Japan Nakama, our online editorial website, capturing search interest from readers looking for Japanese literature, crime novels, and related genres. This ensured a steady flow of engaged visitors to Pushkin Press’s offerings.
Social Media Marketing & Video Production
To boost awareness, we launched social media campaigns featuring video content and organized engaging giveaway competitions. These initiatives not only expanded Pushkin Press’s reach but also helped grow their UK customer base by connecting with fans of Japanese crime fiction in meaningful ways.
